Seoungwoo Lee

Assistant Professor

Office GWBC - Room 402V
Phone ‚Äč(504) 314-2468
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Professor Lee's research interests include mobile applications, crowdfunding, and loyalty programs. His work on strategic decision makings on platforms for mobile applications was awarded the ISMS Doctoral Dissertation Award, Shankar-Spiegel Best Dissertation Proposal Award, and WITS dissertation proposal award.


Marketing Fundamentals


"Drivers of Customer Equity" in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management

Education & Affiliations

2011-2017 University of Maryland (Ph.D. in Marketing)
2008-2010 Columbia University (M.S. in Operations Research)
2002-2008 Korea University (B.Eng. in Industrial Engineering)