Marketing Faculty

Eric Hamerman
Assistant Professor

Office location: GW 1 - Room 551
Phone: 504.865.5043

Eric Hamerman joined the A.B. Freeman School of Business in July 2010, after receiving his PhD from Columbia University. He also holds an MBA from the University of North Carolina (Chapel Hill) and a BA from American University.

Professor Hamermanís research interests are in the area of consumer behavior. In particular, he has focused on the impact of superstition on decision-making, investigating when consumers are most likely to allow superstitious behavior to influence their purchase decisions. He has also conducted research in the area of celebrity endorsements and branding. His work has been published in the Journal of Consumer Research, and presented at the Association of Consumer Research conference. He currently serves as a reviewer for both the Journal of Consumer Research and the Journal of Marketing Research.

Professor Hamerman has extensive industry experience, having spent six years in revenue management at American Airlines. Prior to earning his MBA, he worked as a Field Director for two years at Special Olympics in Silver Spring, Maryland.

He currently teaches the core Consumer Behavior/Marketing Fundamentals course at the undergraduate level.


Selected Publications

Hamerman, Eric, and Gita V. Johar (2013), "Conditioned Superstition: Desire for Control and Consumer Brand Preferences," Journal of Consumer Research.

Courses Taught

Marketing Fundamentals