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Paper accepted in the Journal of finance
"This Time Is the Same: Using Bank Performance in 1998 to explain Bank Performance During the Recent Financial Crisis"
A Two-Stage Model of the Promotional Performance of Pure Online Firms
Net Present Value of Market Share
Marketing Strategy and Differential Advantage
Validity of the Product Life Cycle
NOMMAD: Or How Consumers Behave
Prasad, A. & Shivarajan, S. (forthcoming). Understanding the Role of Technology in Reducing Corruption: A Transaction Cost Approach, Journal of Public Affairs.
Beyerlein, M., Prasad, A., Cordas, J. & Shah, P. Virtual teamwork in project teams.The Psychology and Management of Project Teams: An Interdisciplinary Perspective (Eds. F. Chiocchio, B. Hobbs & K. Kelloway); Oxford University Press
Prasad, A. (2011). Stereotype threat In India: Gender and leadership choices, Journal of Psychological Issues in Organizational Culture, 2(3).