Professor Joon Ro’s research uses empirical models to evaluate the effectiveness of marketing strategies and make policy recommendations, especially in creative industries such as movies and video games. He works on problems like pricing – creating models of consumers’ decision-making processes.
Professor Ro has a professional background as a Research Analyst for Samsung’s Economic Research Institute in Korea.
Research and Analytics, Marketing Analytics
Professor Ro has given many invited talks at universities in the Netherlands, Turkey, and across the United States. He has also given multiple presentations at conferences including the Marketing Dynamics Conference and the UT Dallas Frontiers of Research in Marketing Science Conference.
Real-World Skills and Experience
To help prepare students for work in today’s interconnected global landscape, Professor Ro draws on his background studying and working in Korea. He is also fluent in both Korean and English and has presented his research at both American and European institutions.
Education & Affiliations
PhD in Marketing, McCombs School of Business, University of Texas at Austin.
MS in Economics, University of Texas at Austin
MA in Economics, Sogang University
BA in English Literature and BA in Economics, Sogang University
Playing video games
Camping at national parks, especially Glacier