Serena Loftus

Assistant Professor

Office GW1 - Room 547
Phone 504-314-7562
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Professor Serena Loftus joined Freeman School of Business in 2015, after obtaining her Ph.D. degree from the University of Washington.

Professor Loftus's current research focuses on how psychological processes shape reactions to internal and external accounting information. Professor Loftus specializes in the role of qualitative accounting information in performance management systems and financial disclosures.

Her research has been published in prestigious scholarly journals like The Accounting Review and Accounting, Organizations and Society and she has received awards for her teaching and research.


ACCN 3010 - Managerial Accounting

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Professor Loftus recently presented her research at European universities including Maastricht University (Netherlands), WHU - Otto Beisheim School of Management (Germany), and Tilburg University (Netherlands).

Professor Loftus's research on managers' use of pronouns in conference calls was featured in the Wall Street Journal and recently published in prestigious scholarly journal Accounting, Organizations and Society.

In a recently published research paper, Professor Loftus examines how the use of causal language — commonly expressed through words such as “because” or “thus” — in employee performance reviews impacts the employee’s subsequent performance.


Zhenhua Chen and Serena Loftus. (In Press) Multi-Method Evidence on Investors' Reactions to Managers’ Self-Inclusive Language. Accounting, Organizations and Society:

Serena Loftus and Lloyd J. Tanlu. (2018) Because of “Because”: Examining the Use of Causal Language in Relative Performance Feedback. The Accounting Review: March 2018, Vol. 93, No. 2, pp. 277-297.

Tatiana Sandino, Jasmijn Bol, Serena Loftus and Robert Grasser. Dutch Bros Coffee: Leadership Selection. Harvard Business School Case 119-038, September 2018. (Revised June 2019)

Education & Affiliations

Ph.D., Accounting – University of Washington.

M.P.A., Accounting – The University of Texas at Austin.

B.B.A., Accounting, Business Honors (Management)
B.A., Economics – The University of Texas at Austin.


Professor Loftus spent her childhood in Glasgow, Scotland, and emigrated to the United States with her family when she was 10. People often ask her if she is from Minnesota based on her accent!

Professor Loftus loves to read books about economics, psychology, leadership, and history. She also loves detective fiction, and her favorite detectives are Agatha Christie's Miss Marple and Hercule Poirot, and Kerry Greenwood's Miss Phryne Fisher.

Professor Loftus loves music and enjoys experiencing the rich music culture of New Orleans. She loves classical music, big band, blues, and jazz.