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Seoungwoo Lee

Assistant Professor

Office GWBC - Room 402V
Phone ​(504) 314-2468
Email slee35@tulane.edu
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Biography

Professor Lee's research interests include mobile applications, crowdfunding, and loyalty programs. His work on strategic decision makings on platforms for mobile applications was awarded the ISMS Doctoral Dissertation Award, Shankar-Spiegel Best Dissertation Proposal Award, and WITS dissertation proposal award.

Courses

Marketing Fundamentals

Research

"Drivers of Customer Equity" in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management

Education & Affiliations

2011-2017 University of Maryland (Ph.D. in Marketing)
2008-2010 Columbia University (M.S. in Operations Research)
2002-2008 Korea University (B.Eng. in Industrial Engineering)