Seoungwoo Lee

Assistant Professor

Office GWBC - Room 402V
Phone ‚Äč(504) 314-2468
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Professor Lee's research interests include mobile applications and platforms, product versioning and upgrading, crowdfunding and innovation, and loyalty programs. His work on strategic decision makings on platforms for mobile applications was awarded the ISMS Doctoral Dissertation Award, Shankar-Spiegel Best Dissertation Proposal Award, and WITS dissertation proposal award.


Marketing Fundamentals


"Drivers of Customer Equity" in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management

Education & Affiliations

Ph.D. in Marketing (Minor in Economics), 2017, University of Maryland.
M.S. in Operations Research, 2010, Columbia University.
B.E. in Industrial Engineering, 2008, Korea University.