Professor Matherly studies consumer behavior, primarily focusing on how people interpret others’ use of brands as signals, and how their reactions are influenced by inferences about the motives that underlie brand usage. He employs experimental methods along with econometric modeling to explore these phenomena at both individual and aggregate levels. Prior to his time at Tulane, he was an assistant professor at Oklahoma State University's Spears School of Business.
Education & Affiliations
2013 Ph.D. (Marketing) University of Maryland- College Park
2006 BS (Communications) University of Michigan