Janet Schwartz is an Assistant Professor of Marketing at Tulane University’s A.B. Freeman School of Business. She has a PhD in Experimental Psychology from Rutgers University and received post-doctoral training at Princeton University’s Woodrow Wilson School of Public Affairs and Duke University’s Fuqua School of Business. Janet’s research is at the intersection of consumer behavior and public policy where she uses insights from behavioral economics to investigate how consumers navigate the healthcare marketplace. She uses a variety of methods to understand health and healthcare as a consumer experience with the goal of better informing policy and improving consumer welfare. Janet’s research has been published in leading business, psychology and health policy journals including Management Science, The Journal of Marketing Research, The Journal of Consumer Research, Psychological Science and Health Affairs. Her work has been featured in media outlets such as The New York Times, The New Yorker, Scientific American, The Atlantic, Wired, CNN, and NPR.